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Conceptualization
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Identify new business
& its opportunities |
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Market feasibility analysis
including technical, marketing etc. |
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Development
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Conduct market studies
and competitor analysis |
|
Write project proposal
/ forged new partnership |
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Identify customer channel |
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Value differentiation
analysis |
|
Performance and usability
testing (reliable testing according
to ISO, JASO, |
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TS and EC-Proton testing) |
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Develop product branding
strategy |
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Develop marketing and
promotion strategy |
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Establish new business
unit responsible for commercialization |
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Commercialization
|
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Mobilize distribution
channels and technical support network |
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Increase product influence
through media and promotion. Reach out
to end user and generate sales. |
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