| |
Conceptualization
|
| • |
Identify new business
& its opportunities |
| • |
Market feasibility analysis
including technical, marketing etc. |
| |
| |
Development
|
| • |
Conduct market studies
and competitor analysis |
| • |
Write project proposal
/ forged new partnership |
| • |
Identify customer channel |
| • |
Value differentiation
analysis |
| • |
Performance and usability
testing (reliable testing according
to ISO, JASO, |
| |
TS and EC-Proton testing) |
| • |
Develop product branding
strategy |
| • |
Develop marketing and
promotion strategy |
| • |
Establish new business
unit responsible for commercialization |
| |
| |
Commercialization
|
| • |
Mobilize distribution
channels and technical support network |
| • |
Increase product influence
through media and promotion. Reach out
to end user and generate sales. |
| |
